5 Ways Animation Can Help Your Business
Whether you’re looking to attract new customers, educate the old ones, or just explain how your products and services work, an explainer video is an excellent choice for your video digital marketing needs. These are quick, straight-to-the-point productions that are very effective in converting prospects to customers, and help to brand your company. If you’re thinking about adding an animated video to your arsenal of marketing tools, here are five good reasons to get started now.
Powerful Sales Tool for Marketing
51.9% of marketing professionals worldwide name video as the type of content with the best Return On Investment.(Adobe)76% of marketers plan to increase their use of YouTube and video marketing. (Social Media Examiner via Envisia)
People Actually Prefer Watching Video
Visitors spend 100% more of their time on pages that contain video. (Marketingsherpa)59% of senior executives prefer video over text. (Brainshark)90% of consumers watch online video. (Media Post)Video accounts for 52% of all mobile traffic. (eMarketer)
Simplified Communication of Products and Services
73% of consumers are more likely to make a purchase after watching videos that explain a product or service. (Animoto)1 in 4 shoppers say they’ve used YouTube to search for a video related to a product they’re considering. (Google)
Improve Conversion Rates
Using the word video in an email subject line increases click through rates by 65%. (Hubspot)71 percent of marketers said their video content’s conversion performance was either somewhat or much better compared to other types of marketing content. (Marketing Land)
Improve Search Engine Optimization
77% of marketers are using keyword tagging effectively on YouTube, providing a number of entries when people search for content. (Crazy Egg)Having a video compared to just text will almost triple the average number of linking domains. (Shareaholic)
Will the Current Trend Continue?
Video on Demand (vod) by consumers is expected to grow double by 2019 (Cisco)Half of advertisers have reallocated their budget from TV to digital video. (AOL)By 2019, 80 percent of consumer internet activity will be watching videos. (Cisco) Good News! Your Exclusive Invitation To The Animation Template Club Awaits...Get access to Custom built Animated templates you can personalize in minutes. Click for more details