The Genius Company That Stays Ahead
The success of a company is largely attributed to a company's practices. Day to day practices mold and shape the design, direction and perhaps the longevity of a company. Consistency, speed, alignment, and collaboration are amongst the most popular; along with being great corporate buzzwords. However, there are some principles that dig considerably deeper below the surface level and get into the profound mechanics of what not only drives the company but the industry entirely.
"Industries are led by pioneers and pioneers are moved by deep innovation."
Innovation on a surface level has a direct change in the lifestyle and company culture around us. Although this level of innovation can be both exciting and somewhat effective for the company and personal morale. Seldom does surface level innovation break ground and shake up an industry. Its effect quickly wears off and its impressiveness seemingly less impressive each time. That’s not to say a company can not maintain sustainable performance in the marketplace or experience year to year growth. But year to year growth, sustainability and profits are surface-level business practices. Branding reaches deeper into the genetic makeup of a company to explore its imaging and perception beyond profit margins. If we deep dive farther past our “Brand” we reach the heartbeat of a genius company. We reach pioneers of the industry.
To be the symbol, the pioneer of industry; deep innovation would need to be the practice and principal of a genius company.
Some of the obvious and most notable pioneers of our time would be Steve Jobs and Elon Musk who are most noted for their need and ability to push the needle, drive change and manifest their ideas into the current world. But there are many pioneers who aren’t as popular but were essential in their industries and the changes that took place are still major milestones in our everyday lives. Inventions and innovations such as the calendar, the wheel, the compass, concrete, the clock, the printing press, the engine, vaccines, batteries, computers, refrigerators, steel, lightbulbs, and transistors.
With each of these came intelligence, creativity & discipline but most importantly; a mind that dug deeper into innovation then what was currently on the surface of that industry. Several pioneers were not the most notable and popular of individuals as typically pioneers aren’t. They came from a voice that arose from the collective and was given a chance, possibly without reason. Few were afforded the chance to move on their innovation without being stifled by process, procedures, and metrics.
Pioneer minds of our generations are tied to phones on a professional level, connecting to insufferable meeting after meeting of corporate jargon and buzzwords only to dull their minds with the next cheap dopamine hit, sponsored by social media on the commute home.
The genius company stays ahead by taking a much more logical and simplistic approach. A genius company listens to its pioneers within the ranks and acts accordingly. If you say you have no genius’ then you have not listened to your company. You have failed to cultivate a practice of deep collective innovation. You have traded in your position of industry leadership for a fraction of profit margins. You have encouraged your company’s greatest minds to be indoctrinated into mundane insufferable meetings of sub-par productivity. Stop immediately, listen to your company and give room for deeper innovation, give an opportunity to pioneers and most importantly. Embrace the pioneers!